Paint It Pretty Polish | Indie Expo Canada Exclusive Swatches & Interview

Press Samples

Hey loves, I am super excited to share my swatches of Paint It Pretty Polish's, Indie Expo Canada exclusives as well as my interview with Sherri! So let's jump right into it!
Paint It Pretty Polish | Indie Expo Canada Exclusive Swatches & Interview
Paint It Pretty Polish | Indie Expo Canada Exclusive Swatches & Interview
Paint It Pretty Polish - Sherri | Indie Expo Canada Exclusive Swatches & Interview
Paint It Pretty Polish - Sherri | Indie Expo Canada Exclusive Swatches & Interview
-What's your name, brand name & what sort of products will you be bringing to Indie Expo Canada?
I'm Sherri, the creator behind Paint It Pretty Polish. I will have an Exclusive to the event polish and a Limited Edition available this year. I also have a brand new 7 piece collection releasing first at IEC. Of course I'll also be bringing along some if this past years most popular colours including some of the thermals and UV activated shades. For an added bonus I have created 'Go For It' for the Indie Love And Light Project. For every bottle purchased $4.00 will go to the Brain and Behavior Research Foundation.

-Is this your first time participating in Indie Expo Canada?
This is my 2nd year as a vendor. For IEC's first year I helped at the polish making workshop and bought ALL the polish!

-Will you be attending in person?
Yes and I'm bringing my polish addict bestie along for the help!

-Why'd you pick the name you did for your brand?
I started my business doing children's birthday parties under Paint It Pretty Parties and when I turned to making polish I decided to just change Parties to Polish.

-What other names did you have in mind?
I didn't have any other ideas. I have thought about changing it up but nothing has come to mind yet.

-What's your favourite discontinued product as well as your favourite available product from your brand?
I love Fish Are Friends, Not Food, it was my first Polish Pickup shade and I was so excited to bring it back for July's rewind! 
My favourite available changes so often! I started with Indigo Rises and then changed to Enchanted for the longest time, now it's more of a tie between He's Not The Only One and Not The Birdy Boiler. I have a hard time retiring my favourite colours so they tend to stay in the shop a little longer.

-What led you to creating your own products? Was it to have your own brand or to just create things for yourself?
It was actually my son who first suggested I make my own polish and I started for just myself. Once I started thou I was hooked. I started selling locally first and later opened up my etsy shop.

-How long have you been in this business? Is it a side hustle or full time job for you?
I started the Etsy shop in Feb 2017. It was part time and I was doing full time home daycare at the time as well. Last winter I closed that down and now work out of the house at Service Ontario and mix polish all the time!

-What other interests/hobbies do you enjoy?
If I'm not doing art on my nails, my free time is spent with the hubby and raising twin 10 year old boys. I also somehow find the time to run our local amateur dart league.

-What's one product that'll be at the show that you would recommend to anyone/everyone? & Why did you chose that product?
I'd recommend grabbing a bottle of Go For It. It's such a pretty blue polish and with $4.00 of every bottle being donated to such a great cause, it really is worth every penny.

-Being in this sort of business must be extremely competitive, what are some dilemmas you've faced?
It is very competitive! My biggest hurdles have been marketing. I would love to take some courses for that soon. I have so much to learn still!

-What keeps you doing what you do everyday?
I enjoy the creative process of mixing colours and I love seeing people wearing what I've created.

-What's your favourite part about attending events, compared to online sales?
 enjoy meeting the fans and getting to know them and talking polish of course!

-Do you have any advice you'd like to give others in your line of business?
It's hard! It's a lot of fun and a lot of mess sometimes, it is long hours, costly and hard work but in the end, Its worth it when someone tells you how much they love your products!

-Where do you want your business to be in two years?
I don't see it happening in two years but I'd love to add bath and body products to the lineup at some point.

-Lastly, please tell me one thing you'd like fans of Indie Expo Canada to know?
How much fun it is to attend, meet everyone and most importantly how much I appreciate all of your support. Without all of you I wouldn't be here today. Thank you so VERY MUCH! 💕

Paint It Pretty Polish Blue Jay Way
Paint It Pretty Polish Blue Jay Way
Blue Jay Way starts off with a blue jelly base, full of iridescent shimmer, iridescent flakies & holographic particles. Three coats for full opacity.
Paint It Pretty Polish Blue Jay Way
Paint It Pretty Polish Blue Jay Way
Paint It Pretty Polish Blue Jay Way
Paint It Pretty Polish Blue Jay Way
Paint It Pretty Polish Blue Jay Way
Paint It Pretty Polish Blue Jay Way
Paint It Pretty Polish Blue Jay Way
Paint It Pretty Polish Blue Jay Way
Products Used for the Nail art:
Stamping PolishClear Jelly Stamper 001
Paint It Pretty Polish Blue Jay Way
Paint It Pretty Polish Blue Jay Way

Paint It Pretty Polish Pick Me Now Or Lose Me Forever
Paint It Pretty Polish Pick Me Now Or Lose Me Forever
Pick Me Now Or Lose Me Forever starts off with a purple jelly base, full of iridescent shimmer, iridescent flakies & holographic particles. Three thin coats for full opacity.
Paint It Pretty Polish Pick Me Now Or Lose Me Forever
Paint It Pretty Polish Pick Me Now Or Lose Me Forever
Paint It Pretty Polish Pick Me Now Or Lose Me Forever
Paint It Pretty Polish Pick Me Now Or Lose Me Forever
Paint It Pretty Polish Pick Me Now Or Lose Me Forever
Paint It Pretty Polish Pick Me Now Or Lose Me Forever
Paint It Pretty Polish Pick Me Now Or Lose Me Forever
Paint It Pretty Polish Pick Me Now Or Lose Me Forever
Products Used for the Nail art:
Stamping PolishClear Jelly Stamper 001 & 42
Paint It Pretty Polish Pick Me Now Or Lose Me Forever
Paint It Pretty Polish Pick Me Now Or Lose Me Forever
Price: $12.00 CAD each
Availability: Available exclusively at Indie Expo Canada August 18th, 2019

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Thank you so much for reading,
Anita xo

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