Crystal Knockout | Indie Expo Canada Exclusive Swatches & Interview

Press Samples

Hello loves, I am excited to be sharing my swatches of Crystal Knockout's exclusive, as well as swatches of the Lake Days trio, plus the interview. So let's jump right into it!
Crystal Knockout | Indie Expo Canada Exclusive Swatches & Interview
Crystal Knockout | Indie Expo Canada Exclusive Swatches & Interview
Candace - Crystal Knockout | Indie Expo Canada Exclusive Swatches & Interview
What’s your name, brand name, and what sort of products will you be bringing to Indie Expo Canada?
I’m Candace and I run Crystal Knockout. I sell lots of things in my online shop, but I’ll be showing off many shades from my nail polish line at IEC.

Is this your first time participating in Indie Expo Canada? 
Yes!

Will you attending in person?
Unfortunately I won’t be since I’m from Florida and it’s quite the journey.

Why’d you pick the name you did for your brand?
I originally started my nail polish line under the name DazzleGlaze, about 6 years ago. When I wanted to branch out into selling other things, like jewelry and crystals and some cosmetics, I wanted a name that could be more all-encompassing and Crystal Knockout really aligned with the vision I had for my brand aesthetic and purpose.

What other names did you have in mind?
Early logo drafts (by my husband, who designed my brand logo of eyes looking through a portal) featured the name “Divine Knockout”, but I ultimately went with “Crystal” instead.

What’s your favourite discontinued product as well as your favourite available product from your brand?
My favorite discontinued product is a thermal shade called “Misty Shadows” that I released a few years ago. The manufacturer discontinued the main pigment I used for it and I could never make it again. It was a really unique champagne to dark green color. My favorite available product right now is Spirit Revival, a tri-thermal with platinum silver flakes. It’s a super reactive thermal and I think the newer triple color change pigments are so much fun! 

What led you to creating your own products? Was it just to have your own brand or to just create things for yourself? 
When I started my original nail polish line, it was as an addition to my Etsy shop at the time, where I sold handmade phone cases that I designed. Indie polish was still kind of a newer concept at the time, there were much fewer brands and I was really intrigued by the ones I had come across (the first indie brand I ever bought was Laquerlicious, now known as Polish ‘M). I dabbled in it for awhile before I started selling a few shades in my shop. Eventually, I realized I enjoyed making nail polish more than the other things I was doing at the time.

How long have you been in business? Is this a side hustle or full time job for you?
I’ve been in business about 6 years now and I run Crystal Knockout full time, though I am also the current board president for a local nonprofit organization (we organize craft shows for handmade artists and donate the proceeds to local charities!).

What other interests/hobbies do you enjoy?
I love music and singing; my husband and I try to go to a lot of concerts. We met through musical theatre in high school, so it’s something that we love to participate in together (so much so that we organize a musical variety show at his annual family reunion). I also like playing video games, like Animal Crossing, Mario Kart, The Sims, etc. In the summer, you can find me at the beach with my sister and in the fall, you can find me in front of the TV watching football! 

What’s one product that’ll be at the show that you would recommend to anyone/everyone? & Why did you choose that product?
My event exclusive “Castle Glass” because it’ll only be available at IEC and it’s a really cool shade that’s pretty different from what I usually put out.

Being in this business must be extremely competitive, what are some dilemmas you’ve faced?
I used to find it difficult to not compare myself to other people; I would see other shades and products that people were putting out and would wonder why I didn’t think of that and worry that other creations were better than mine. It’s a pretty tight community where most of us interact with each other, so it’s not really an option to not pay attention to what others are doing! Over time, I had to tell myself to have more confidence and stop playing the comparison game. We all have our different styles and brand aesthetics and that’s what makes the indie polish community really cool.

What keeps you doing what you do everyday?
Admittedly, sometimes it’s hard to keep doing something that requires a creative drive. There are days where I know I really need to work on a new collection or a new Polish Pickup contribution, but my creativity just feels sapped. Often times those sessions where I have to force myself to work produce things I feel are subpar, but sometimes I end up creating shades that are really unique and cool. I really enjoy when shades get swatched and are finally put out there because that’s when I can see the reaction to them and it’s really cool to see people react to something you created. 

What’s your favorite part about attending events, compared to online sales?
It’s just a lot of fun to chat with people, especially when I’ve had online interactions with them before and we get to meet in person. I also like seeing the reaction to new shades that are debuting, what sells out and what people gravitate towards. My husband and my sister usually help me at events and we always have fun together, so it’s just always a good time.

Do you have any advice you’d like to give others in your line of business?
Always be evolving! I’m not one to chase the trends with the shades I create, some things I just never get into because it doesn’t appeal to me on a creative level. But you always have to know the new types of pigments that are coming out, the new packaging styles, new ways people can shop with you, new social media strategies to reach the people who are going to care about the work you do. There’s a lot of things that go into business and you can’t let yourself get behind.

Where do you want your business to be in two years?
I’m currently in the process of adding natural crystals to my shop because ever since I started going to events as Crystal Knockout, people have asked if they can buy the crystal propping I use on my table and they wonder why I don’t sell them! I sold a small selection at the last event I did, but they’re soon-to-debut online. I hope this avenue will do well because it’s a lot of fun to source the crystals and it doesn’t take all that much time away from my polish making, because it’s not a handmade product unlike everything else I’ve ever sold. I also hope to be putting out more new shades on a regular basis than I have in the past.

Lastly, please tell me one thing you’d like fans of Indie Expo Canada to know?
I’m really excited to have the opportunity to get my polish in the hands of my Canadian customers! I hope a lot of people will come by the Crystal Knockout & Lollipop Posse Lacquer table even though we won’t be there in person and find a lot of shades they love!
Crystal Knockout Castle Glass
Crystal Knockout Castle Glass
Castle Glass starts off with an super duper light pink crelly base, full of various multichrome mirco flakies, tiny white glitters,  & iridescent shimmer. Three thin coats for full opacity.
Crystal Knockout Castle Glass
Crystal Knockout Castle Glass
Crystal Knockout Castle Glass
Crystal Knockout Castle Glass
Products Used for the Nail art:
Stamping PlateClear Jelly Stamper CJS-98
Stamping PolishClear Jelly Stamper 011, 044, 061 & 087
Crystal Knockout Castle Glass
Crystal Knockout Castle Glass

Crystal Knockout Dock at Dusk
Crystal Knockout Dock at Dusk
Dock at Dusk starts off with a coral base, full of iridescent shimmer & a bit of holographic particles. Three thin coats for 95% opacity.
Crystal Knockout Dock at Dusk
Crystal Knockout Dock at Dusk
Crystal Knockout Dock at Dusk
Crystal Knockout Dock at Dusk
Products Used for the Nail art:
Stamping PolishClear Jelly Stamper 001, 009, 011 & 084
Crystal Knockout Dock at Dusk
Crystal Knockout Dock at Dusk

Crystal Knockout Skyline Shore
Crystal Knockout Skyline Shore
Skyline Shore starts off with a dusty blue base full of iridescent shimmer, holographic particles, iridescent mirco flakies & silver mirco flakies. Three thin coats for 95% opacity.
Crystal Knockout Skyline Shore
Crystal Knockout Skyline Shore
Crystal Knockout Skyline Shore
Crystal Knockout Skyline Shore
Products Used for the Nail art:
Stamping PolishClear Jelly Stamper 001 & 022
Crystal Knockout Skyline Shore
Crystal Knockout Skyline Shore

Crystal Knockout Sun Through The Shade
Crystal Knockout Sun Through The Shade
Sun Through The Shade starts off with a champagne base, full of iridescent shimmer, iridescent flakies & a hit of holographic particles. Three thin coats for 98% opacity.
Crystal Knockout Sun Through The Shade
Crystal Knockout Sun Through The Shade
Crystal Knockout Sun Through The Shade
Crystal Knockout Sun Through The Shade
Products Used for the Nail art:
Stamping PlateClear Jelly Stamper CJS-63
Stamping PolishClear Jelly Stamper 001, 008, 009, 011, 012, 014 & 040
Crystal Knockout Sun Through The Shade
Crystal Knockout Sun Through The Shade
Price: $13.00 each
Availability: Available at Indie Expo Canada August 18th, 2019

Crystal Knockout Online

Indie Expo Canada online

Thank you so much for reading,
Anita xo

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