Teeez Cosmetics to Revolutionize the North American Beauty Industry
Innovative European beauty brand to launch exclusively at Hudson’s Bay to disrupt the beauty industry with multi-platform, multi-sensory brand experiences targeting millennial consumers
March 14, 2016 (Toronto, ON) –Teeez Cosmetics has announced an exclusive partnership with Hudson’s Bay, marking the launch of a new era of beauty in North America. First-to-market with a compelling 360° brand experience and premium concept-driven collections developed by millennials for millennials, Teeez is ready to revolutionize the world of beauty retail and start a digital movement.
Inspired by global runway trends, Teeez releases four new fashion-inspired collections every year, each with a unique and emotive story. From sourcing luxurious products with skincare
“Fashion and innovation are at the core of our DNA, so finding a like-minded retail partner that embraced our unconventional approach was key,” says Michel Vermonden, President of Teeez Cosmetics. “Teeez and Hudson’s Bay are taking a leadership position in the digital arena not only in Canada, but globally. We are not just a makeup brand; we are storytellers who want to engage and inspire millennials with new experiences that they can’t find anywhere else.”
For the first time ever, Teeez will be unveiling its new multi-sensory world at select Hudson’s Bay stores, a natural fit for Canada’s leading beauty headquarters, committed to bringing the most innovative global beauty and fragrance brands to market. Unique elements include dynamic video walls, video booths where customers can create and share original Vlog content on-site, and an interactive play bar where shoppers can experiment with products and customize their makeup looks. Teeez’s innovative new App and social media community will allow consumers to connect anytime from anywhere, creating a borderless experience.
Teeez will launch in 7 Hudson’s Bay stores across the country in March/April 2016, including two brand activations located at the Queen Street flagship (on the cosmetics floor and within the new concept space, Beauty Underground), a one-of-a-kind shop in shop in downtown Montreal, locations in Calgary and Vancouver and online at thebay.com.