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Lush - Shark Fin Soap | Press Release

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Did you know that every year up to 100 million sharks are needlessly killed for shark fin soup? Take a bite out of shark finning with our limited edition sea-inspired soap! 
Lush Fresh Handmade Cosmetics has partnered with Discovery Channel’s SHARK WEEK, television’s longest running and most anticipated summer event, to help shed light on the important role that sharks play in maintaining a healthy ocean and planet. After the incredible success of last year’s partnership, Lush will once again bring their limited edition Shark Fin Soap ($5.95) to 220+ stores across North America as well as online atlushusa.com from July 5 to July 19. With every purchase of Shark Fin Soap, Lush will donate 100 percent of the sale price to United Conservationists to support their FinFree™ campaign-- a global movement addressing the mass slaughter of sharks to supply the consumer demand for shark fins.

With this campaign, Lush is continuing the conversation that they began over four years ago to promote shark conservation, ocean health and the protection of species. Sharks are vitally important apex predators that have shaped marine life for over 450 million years, making them essential to the health of our oceans and our planet. Sadly, the demand for shark fin soup and other shark products has led to a decline in shark populations by over 90 percent in just a few decades. Today close to 100 million sharks are killed each year, threatening the stability of marine ecosystems around the world. 
“Although the number of governments who have banned shark finning has jumped from 16 to over 120, there is still work to do” says Rob Stewart, United Conservationists Co-founder and director of Sharkwater and Revolution. “Lush’s continued support has greatly impacted our work in educating and empowering the public to fight for a beautiful, healthy world.”

Lush’s Shark Fin Soap is made from vegan, cruelty-free ingredients including skin-softening seaweed, cleansing sea salt, lime and lavender. A paper fin in the top of the soap is a fun reminder of the very important topic of shark finning and how everyone can help change the tide for sharks.
Shark Fin Soap will be washing up to Lush stores across North America as well as www.lushusa.com on July 5th for a limited time only. Lush is also inviting customers to sign petitions asking for a complete ban on the trade and possession of shark fin products at www.finfree.com/petitions.

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