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OPI ANNOUNCEMENT

OPI, THE WORLD’S #1 SALON NAIL LACQUER, LAUNCHES AT HUDSON’S BAY, CANADA’S #1 LUXURY SHOPPING DESTINATION


6/30/15—Top nail lacquer brand OPI, until today found only at salons in Canada, is launching exclusively at the Hudson’s Bay Queen Street flagship store in Toronto. In the coming months, as the lacquers roll out into the Hudson’s Bay’s top 15 stores across the country, Canadian shoppers will experience OPI firsthand in a luxury department-store atmosphere. The full OPI assortment will also become available on the Hudson’s Bay newly revamped e-commerce platform this August.  

All 120 sought-after, iconic OPI lacquer shades will be on offer—from bestsellers like I’m Not Really A Waitress to runway favorites like Malaga Wine—plus the recently-launched Infinite Shine Gel Effects Lacquer System and the must-have of Summer 2015, the Hawaii Collection.

The brand’s wildly popular nail care products, such as the Nail Envy Collection, will also be available. 

OPI’s exceptional formulas—ultra-pigmented, long-lasting, chip-resistant—are fashion-industry and celebrity standards, famous for their iconic names and unparalleled quality. Every bottle of OPI lacquer comes with the brand’s exclusive ProWide™ Brush, designed to make perfect application and gleaming finish easy, whether at home or in-salon.

About OPI 
OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. OPI Nail Lacquer is available in more than 200 shades. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor, which is available in more than 150 shades that match the iconic OPI colors that are known and loved, nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, or mass outlet, or other unauthorized source. To learn more about OPI visit www.OPI.com.

About Hudson’s Bay Company
Hudson's Bay Company, founded in 1670, is North America's oldest company. Today, HBC offers customers a range of retailing categories and shopping experiences primarily in the United States and Canada. Our leading banners – Hudson's Bay, Lord & Taylor, Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH – offer a compelling assortment of apparel, accessories, shoes, beauty and home merchandise. Hudson’s Bay is Canada's most prominent department store with 90 full-line locations, two outlet stores and thebay.com. Lord & Taylor operates 50 full-line locations primarily in the northeastern and mid-Atlantic U.S., four Lord & Taylor outlet locations and lordandtaylor.com. Saks Fifth Avenue, one of the world's pre-eminent luxury specialty retailers, comprises 39 U.S. stores, five international licensed stores and saks.com. OFF 5TH offers value-oriented merchandise through 83 U.S. stores and saksoff5th.com. The Company also operates Home Outfitters, Canada's largest kitchen, bed and bath specialty superstore with 67 locations. Hudson’s Bay Company trades on the Toronto Stock Exchange under the symbol “HBC.”

Media Contacts
Twitter: @OPICanada  
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