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OPI Partners with Ford to Launch New Limited Edition Nail Lacquers

OPI Partners with Ford to Launch New Limited Edition Nail Lacquers 

OPI announces the launch of six new limited edition nail lacquers in celebration of the anniversary of an icon – the Ford Mustang. Ford Mustang by OPI features a sophisticated palette of red, gold, black, pink, white and aqua. Inspired by the Ford Mustang, these classic hues evoke passion, adventure, and excitement. 

 “Nail color, just like the car she drives, is the ultimate expression of a woman’s personality. Automobiles are synonymous with style, and there is a special kind of love affair between a woman and her car,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “These lacquers celebrate a woman’s pursuit of excitement and invite OPI fans to accentuate their personal style and embrace their adventurous spirit through color!” 

Ford Mustang by OPI includes the following shades:

Race Red 
I’ll be wearing this hot pepper red in the winner’s circle. 

50 Years of Style
Celebrate all your milestones in this made-to-party golden pearl. 

Queen of the Road
Word on the street is this majestic black really rules.
(Click here to check out my swatch)

The Sky's My Limit
Make your destination this shimmering endless blue.
(Click here to check out my swatch)
Girls Love Ponies
This grown-up hot pink has horsepower to spare. 

Angels with a Leadfoot
Drive on up and say “halo” to this celestial white.
(Click here to check out my swatch)

“In creating these six colors, I was inspired by Mustang’s rich heritage. Race Red – the  hero shade of the collection – pays tribute to one of Mustang’s signature colors, while 50 Years of Style celebrates Mustang’s golden milestone,” adds Weiss-Fischmann. “Queen of the Road was inspired by Mustang’s sophisticated and dramatic black interior. The Sky’s My Limit brings to mind the open road and the adventurous feeling of rushing to meet the horizon,” continues Weiss-Fischmann. “Girls Love Ponies is a classic, feminine pink representing today’s multifaceted consumer; who says a ‘girlie-girl’ can’t love cars?” Finally, Angel with a Leadfoot represents the power a woman feels when behind the wheel of a Mustang. This clean, pure hue is an essential statement-making shade.” 

“Color is very personal to people and to how they express themselves,” said Susan Lampinen, Group Chief Designer, Color and Material, Ford Motor Company. “Similarly, color plays a key role in defining the character of a vehicle: Mustang paint colors need to denote performance, sportiness, and power. They are expressive, bold, and eye-catching colors, like the ones chosen for this limited edition collection.” 

Ford Mustang by OPI nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Ford Mustang will be available July 2014, at professional salons and spas for $11.50 each suggested retail. 

“For five decades, Mustang has represented some of the best of American culture, inspiring a feeling of freedom and independence,” says Melanie Banker, Mustang Marketing Manager. “We are excited to celebrate the iconic Ford Mustang with OPI and tell its story through In April, Ford Mustang will become the newest member of a very exclusive club – vehicles in continuous production for 50 years. Over the last five decades, Mustang has gained worldwide popularity and become an enduring part of pop culture with more than 9.2 million Mustangs sold and more than 3,300 appearances on film and TV – including its latest big-screen appearance as the hero car in “Need for Speed.” Mustang’s unique combination of style, performance and affordability established an entirely new class of sporty car. Now, the most advanced version yet, the 2015 model features an all-new, sophisticated design and a host of innovative new technologies and connectivity systems. 

For more information, please call 800-341-9999 or visit www.opi.com.
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